Belle Brands

Belle Brands is a holding company headquartered in Westport, Connecticut, established in early 2024 by private equity firm Windsong Global to foster and grow premium personal care brands. The company operates a portfolio of award-winning hair and skincare brands focused on delivering accessible, science-backed products using only the highest qualit... y, high-performance, and safest ingredients designed for consumers at every age and every stage of life. Belle Brands currently manages two flagship brands: JVN Hair, a haircare line founded by professional hairstylist Jonathan Van Ness that celebrates individuality and artistry through silicone-free formulations, and Pipette, a leader in clean baby personal care essentials. Both brands were acquired from biotechnology company Amyris during its Chapter 11 bankruptcy proceedings in January 2024. Under the leadership of President Teresa Lo, a beauty industry veteran with over 15 years of experience across strategy, retail, and operations, Belle Brands emphasizes effective products with conscious formulas that meet modern consumer demands. The company maintains exclusive distribution partnerships with major retailers including Sephora across multiple international markets and continues to expand its retail footprint while developing new products and features to broaden its offerings in the competitive personal care marketplace.Read More