Being

Being developed a pre-eminent brand primarily targeted at the youth market. This globally significant project illustrated our depth of technology provision and e-marketing expertise. We delivered the underlying technology to allow the client to easily content manage a vast repository of content, microsites and in particular multi-genre games deploy... ment. Launched in the US marketplace in Oct'05 major record labels could easily build and create multiple game play sequences for their 'ikons'. Highly sophisticated data-capture processes via avatars and e-marketing programmes via event triggered auto senders allow a small marketing resource to manage and market to a large user base. Aligned with affiliate marketing programmes and ad-serving US based media houses, Ikoncity was a unique solution with the highest level of CMS and e-marketing techniques.Read More