Beachbody

BODi, formerly known as The Beachbody Company, is a publicly traded American fitness and health company headquartered in El Segundo, California. Founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and lead healthier, more fulfilling lives, BODi offers a complete fitness and nutrition experience from... the comfort of home. The company changed its name from The Beachbody Company to BODi in March 2023 following a three-way merger between Forest Road Acquisition Corp, Myx Fitness Holdings, and Beachbody in February 2021. BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of experience creating innovative content and nutritional supplements designed to support health and wellness. The company sells digital fitness programs, nutrition products, and supplements through its website and video-on-demand streaming subscription service, Beachbody On Demand. BODi is known for its popular fitness programs including P90X and Insanity, along with programs from celebrity trainers such as Autumn Calabrese and Shaun T. The company offers step-by-step programs, tools, and community support to help customers reach their fitness goals, including the BODi Experience Community platform that provides daily motivation, expert guidance, accountability groups, and rewards for participation. In October 2024, BODi announced it would eliminate its multi-level marketing model, transitioning to a single-level affiliate program and focusing more deeply on direct-to-consumer operations effective November 2024. The company is committed to philanthropy and social impact, having donated over twelve million dollars to organizations fighting for racial justice, ending human trafficking, supporting veterans, and fostering health and well-being, including partnerships with NAACP, Feeding America, Big Brothers Big Sisters, American Red Cross, and International Justice Mission.Read More