Be Visible

Be Visible, and my story begins with mens pants... I grew up in a retail family. Our business was a menswear store in the beautiful metropolis of Akron, Ohio. When I was a child I just loved hanging out at the store. I guess business is in my blood. My dad and uncle believed in advertising. My father told me that the only way to grow a thriving bus... iness was to consistently attract new customers. Nothing like being indoctrinated at an early age, right? One day the store ran a newspaper ad with the headline Instant Pants. The deal was this: a customer could buy a pair of pants and they would be fitted and altered at once...at no extra charge. Voila...Instant Pants! Immediately after the ad came out the store had its biggest moneymaking week in company history. It was like magic. Instant Pants started my lifelong fascination with how the right combination of words and images can influence human behavior. That means I create copy for service business websites and email marketing that is designed to convert lookers into clients. When you work with me your website is transformed from a boring placeholder into a powerful sales conversation. By using words your ideal customers and clients use instead of boring "marketing-speak" prospects connect and engage with your business online the way your best salesperson does in real life. I know first-hand that your company's digital personality will either make or break whether a prospect, one who could be your next big sale, will actually call.Read More