Be Jane

Formed in 2003, Be Jane, Inc. is the first branded media company dedicated to serving the fastest growing segment of the home improvement marketplace - women do-it-yourselfers (DIYers) who have the economic staying power and the personal desire to improve their home environment. The mission of Be Jane is to put a public face on the women's home imp... rovement market and create a trusted and credible information source for the "Do It Yourself" community. To accomplish this mission, Be Jane has incorporated a comprehensive web site, co-branding and strategic alliances, and a strong media presence to create a product and a message that will serve the current market of more than 17 million women homeowners in the United States. The staff of Be Jane is here to see that every person, no matter what their age or background, can feel empowered and confident in improving their surroundings to create a better living space, and a better life. We invite you to share your DIY stories, tips, tricks, or advice, so contact us today! Did you Know ... Research shows the female do-it-yourself (DIY) market place for home improvement is rapidly growing: 67% of women describe themselves as a "Do-It-Yourselfer" 57% of all women homeowners would rather work on their homes than on improving their careers 9 out of 10 single women recently surveyed by Lowe's feel comfortable using a power tool and 77% surveyed own one 29% of female DIYs are more confident in their ability to do home improvement work "better and cheaper" than a professional Nearly 50% of women seek assistance at a local home center or hardware store or watch TV / cable home improvement before starting a home improvement project 17 million single women own homes today , and this will increase to over 30 million in the United States alone by 2010! In addition, more than half of America's women have undertaken a home improvement job in the past two years. The two major home improvement centers - Lowe's and Home Depot - both reported that half of the purchases made within ...Read More