Baxter Group

Baxter Group prides itself on delivering the advantages of a full service boutique firm, including hands-on executive involvement through all phases of program planning and execution, while also offering the same broad communications capabilities as multi-national public relations firms. Although many public relations firms lead their clients to be... lieve in the advantages of scale as it relates to public relations, the stark reality of off-the-shelf programs is that they fail to deliver measurable results. This is further compounded in many large agencies by the relative inexperience of the associates actually working on the account on a daily basis. Baxter Group has a markedly different approach to client service. Baxter Group executives lead and guide every step of the public relations process to ensure that in-depth research is conducted and the correct positioning, strategy and creative programs are developed to generate high-impact results. We also ensure that the actual outreach to key audiences - the buying marketplace, media, analysts, partners, and shareholders - is performed at the highest professional caliber. We offer our clients several clear advantages: Speed to market for new products, services, campaigns Flexibility of approach; ability to quickly assess and switch tactics Responsiveness to client requirements Accuracy of message, via a knowledge-driven approach Focus on select industries to leverage knowledge base Creation of mind and market-share through highly effective campaigns Demonstrable return on investment With our senior, seasoned people, our clients get premium service. Baxter Group employees are located in San Francisco, New York, and Washington DC. For our clients who require international support, Baxter Group offers a unique advantaged unrivaled amongst our competitors, and has an ongoing partnership with one of the country's largest public relations agencies. With access to resources in their offices in New York, Chicago, Los Angeles, San Francisco, Washington DC, Beijing, ...Read More