Battery World

Founded in 1997, Battery World (www.batteryworld.com.au) is Australia's largest specialist retailer of portable power and batteries. However, opportunities to extend its leadership position were being hampered by limitations of using disparate software systems. The company was unable to effectively share data between stores, which meant that if a c... ustomer purchased from one retail outlet and returned the product to another, it required a lot of manual interaction between stores to fulfil national customer service and warranty coverage. Eighty-two separate instances of POS and the lack of a centralised system of record for financial planning, reporting, marketing and CRM insights also meant that generating reports to gain critical insights into the business was time-consuming and error prone. Additionally, as the business had already transitioned from being primarily a trade-based business serving a niche audience into a mainstream B2B and B2C retailer, Battery World's current platform architecture is unable to scale for any future expansion into ecommerce or other territories.Read More