Baozun
Business Services · China · 5K - 10K Employees
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Overview
Headquarters
No. 1-9 Lane 510 West Jiangchang Rd, Sha...Phone Number
+86 2160956000Website
www.baozun.comRevenue
$1.3 BillionStock Symbol
BZUNIndustry
ZI Rank: 1
Signal Type
Mar
Apr
May
Jun
Jul
Aug
ZI Rank
2
1
1
1
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1
About Baozun
Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.Explore more
Baozun Org Chart
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Company Profile Activity
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Baozun is experiencing very low activity levels compared to other companies in the Business Services sector.
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Baozun is drawing exceptional interest within the Business Services industry, suggesting notable developments or strong market momentum, learn more about Baozun.
Baozun Tech Stack
A closer look at the technologies used by Baozun
Most Recent Scoops
Earnings
Baozun has reported that working capital turnover improved to 107 days for Q2 2026, compared with 148 days in the same period of last year, with inventory turnover shortening to 112 days from 134 days, driven by improvements across both the BEC and BBM segments.
Earnings, Logistics / Supply Chain, Inventory Management, Finance
Earnings
Baozun has reported that BBM gross margin expanded to 56.1% for Q2 2026, an improvement of 383 basis points year-over-year, driven by improvements in traffic, offline store productivity per square meter, and same-store sales growth for the Gap brand in the 20s.
Earnings, Finance
Project
plans to accelerate the development of AI-enabled operational initiatives across its BEC business over the next 18 months, with a focus on optimizing resources and aligning them with streamlined workflows to evolve BEC into a leaner operating model with improved margins and broader market capacity.
Automation, Capacity Planning, Corporate Strategy, Operations
Earnings
Baozun has reported 10% year-over-year growth in service revenue for Q2 2026, driven by expanded market share in key categories including luxury, sports, and outdoor, supported by enhanced consumer engagement through content creation, digital marketing, and Douyin initiatives.
Digital Marketing, Content Marketing
Earnings
Earnings, Sales, Finance
Baozun News & Media
Baozun Q2 Earnings Call Highlights
Baozun (NASDAQ:BZUN) reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin product sales categories. Non-GAAP income from operations reached RMB74 million, compared with RMBBaozun Announces Second Quarter 2026 Unaudited Financial Results
SHANGHAI, Aug. 27, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the second quarter ended June...Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026
SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the...Baozun Announces Results of Annual General Meeting of Shareholders
SHANGHAI, June 17, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the Hong Kong Stock Exchange and the Company. This announcement will
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Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-co... Read More
