Backtracks
Business Intelligence (BI) Software · Texas, United States · 11-50 Employees
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Overview
Headquarters
505 Chihuahua Trl, Austin, Texas, 78745,...Phone Number
(877) 228-3464Website
www.backtracks.fmRevenue
<$5 MillionIndustry
ZI Rank: 1
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ZI Rank
1
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About Backtracks
Backtracks is a media intelligence and infrastructure platform designed for audio publishers, advertisers, and platforms. The company provides innovative privacy-preserving technology that helps its clients better understand their audiences and optimize content for improved listener experiences. Through its solutions, Backtracks aims to maximize revenue for its users in the audio space. Although the platform is no longer available, its impact on the industry is noteworthy.Explore more
Backtracks Org Chart
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2019
Angel/Seed
$2.1M
Backtracks Tech Stack
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Backtracks News & Media
Backtracks Expands Innovative Offerings - Launches Dynamic Client ... - The Bakersfield Californian
AUSTIN, Texas--(BUSINESS WIRE)--Jan 19, 2022--Backtracks Expands Innovative Offerings - Launches Dynamic Client-side Ad Insertion ...
Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the additiBacktracks Expands Innovative Offerings - Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
AUSTIN, Texas--(BUSINESS WIRE)--Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to accessBacktracks Adds Sales and Marketing Attribution to its Arsenal of Podcast Management Offerings
AUSTIN, Texas--(BUSINESS WIRE)--Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and audio advertising campaigns and maximize their return on investment for audio ad spend. Backtr
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Backtracks is a media intelligence and infrastructure platform designed for audio publishers, advertisers, and platforms. The company provides innovative privacy-preserving technology that helps its clients better understand their audiences and optimize content for improved listener experiences. Through its solutions, Backtracks aims to maximize re... Read More
