Axalta Coatings

An experienced sports marketer with breath of expertise connecting brands with sports & entertainment properties and rights holders across the US. DAYTONA Rising was the $400 million reimagining of an American icon, Daytona International Speedway. The renovation of the nearly mile-long, 100,000 seat stadium officially broke ground in 2013 and was c... ompleted for the 2016 Rolex 24 and DAYTONA 500, while maintaining a full schedule of race events. Daytona International Speedway won SBJ's Facility of the Year Award in 2016. The Oakland Ballpark at Jack London Square is a privately financed waterfront district, which will be anchored by a ballpark, mix of housing, offices, restaurants, retail, parks, and public gathering spaces. The project is lead by a world-class design partners (Bjarke Ingels Group, Gensler, and James Corner Field Operations) and is tentatively set to open in 2024. Phoenix Raceway underwent a $178 million renovation, which included a completely redesigned onsite guest experience for fans, premium customers, partners, and on-track race competitors. The project broke ground in January of 2017 and was completed by November 2018, while maintaining a full schedule of race events. Served as a key member of the team that oversaw the Toyota relationship, who in 2015 entered into an 11-year agreement to become the first founding partner of the DAYTONA Rising project and multi-dimensional partner of all International Speedway Corporation proprieties. Toyota's commitment to DAYTONA Rising and the NASCAR fan base is evident in the 8-figure investment it made to build-out the 166,000 square feet of its injector highlighting the 'Americanization of Toyota'. Supported the partnership launch and on-boarding of Axalta Coatings System, who in 2016 signed a 10-year partnership to become the fifth and final Founding Partner of DAYTONA Rising. The 150-year-old company was focused on the strong business-to-business relationships the partnership would provide them with US & Global companies in the motorsports ...Read More