Athletic Propulsion Labs

Athletic Propulsion Labs® (APL), is globally recognized as a world leader in Men's and Women's athletic footwear and apparel. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring groundbreaking Load N' Launch® technology, designed to instantly in... crease vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by "providing an undue competitive advantage" to the wearer. Beginning in June 2009 the company pioneered the "luxury performance segment" of the athletic footwear market in connection with the launch of its running and training shoe collections for men and women. The combination of APL's world-class patented technologies and its unique, innovative design vision has enabled APL to be carried in over 300 of the finest luxury retailers in the world from Bergdorf Goodman, Neiman Marcus, Net-A-Porter, Mr. Porter, Bloomingdales, Saks Fifth Avenue, ShopBop.com, East Dane, Lane Crawford, Level Shoes, Matches Fashion, Harvey Nichols, Selfridges to Le Bon Marché. Most recently, APL debuted the TechLoom Wave running shoes, the APL TechLoom Chelsea training shoe, which just made Oprah's Favorite Things 2019 list, and APL Kids sold exclusively online and in store at APL's new flagship retail store at The Grove in Los Angeles. APL has also recently launched global partnerships with American Airlines, f45 and the Williams Racing Team.Read More