Athletes in Action

Highly Engaged Employees

Athletes in Action, established in 1966 by Dave Hannah, operates as an international Christian sports ministry, serving as the sports arm of Cru. This organization is dedicated to equipping athletes, coaches, and sport-minded individuals for holistic growth—physically, mentally, and spiritually. With a mission to develop Christ-centered leaders and influencers, Athletes in Action extends its reach across more than 97 countries worldwide, impacting communities through faith and sport. The ministry focuses on integrating spiritual development with athletic pursuits, fostering environments where individuals can thrive both on and off the field of play.

The organization maintains a significant operational footprint, serving in approximately 60 countries and establishing a presence on over 200 college campuses. It also collaborates with around 50 professional sports teams across various leagues, demonstrating a broad engagement with the sports world. This extensive network allows Athletes in Action to deliver its programs and mentorship effectively to diverse populations. Meet Athletes in Action's team to understand the dedicated individuals driving these global initiatives and their commitment to the ministry's objectives.

Athletes in Action generates $85.6M in revenue and employs between 500-1,000 individuals, supporting its extensive international operations. Its core offerings revolve around faith, sport, and athlete development, providing resources and guidance to national teams, coaches, and individual athletes. The ministry's work is crucial in fostering character, leadership, and spiritual maturity within the global sports community, distinguishing it within the religious organizations and broader non-profit sectors.