ASG Sport Solutions

Signup for our newsletter to get notified about sales and new products. ASG North America is the official distributor of brands owned by the ASG Group throughout the United States as well as several international locations. Our brands include Scicon bike bags, Ftech custom cycling gear and mountain bike brand Ellsworth. Located throughout multiple... locations around the world, including beautiful San Diego, California. ASG The Store aims to be the coolest online bike shop in the world. We offer premier cycling products and services from our extensive global brand portfolio. In addition to unrivalled customer service, the ASG House of brands is set apart by our ability to provide our customers with an immersive experience within the ASG Eco System Just some of the exciting products and services offered through ASG include: ASG Sport Solutions was established in 2006 after securing the agency for Rudy Project eyewear in Southern Africa. With its head office in Pretoria, the company has a distribution network that stretches throughout Southern Africa.As a member of the ASG Group of companies (established in 1999 with diverse interests in software development, management consulting, property development, etc. ASG Sport Solutions grew rapidly since its establishment and added several more Italian premium cycling brands to the stable. These included Pinarello, SIDI, Selle San Marco, and Most.With a proven track record in achieving results for its brand owners, ASG went on to acquire even more of the worlds best cycling brands, including FFWD, SIXS, Fulcrum, Veloflex, DeMarchi, High5, etc. With a firm commitment to cycling development, ASG started investing in professional cycling by sponsoring both a Junior Team and a U/23 Team since 2010. In 2011, the bar was raised by also signing an agreement to supply all the cycling kit requirements (from bikes to clothing) for Team Bonitas, arguably the most successful South African cycling team in recent years. In recent years we have also been in partnership with the Bestmed ...Read More