Arkenford Ltd

At Arkenford, we specialise in delivering innovative brand engagement and research solutions that unpack the customer journey, define the drivers of growth and grow and retain loyalty to your brand, products and services. With your customer as our central focus we have deep expertise in building loyalty and maximising sales for businesses selling t... o other businesses and for businesses serving the retail, leisure and hospitality sectors. Along the way we have learnt some valuable lessons that we would like to share. We hope they stimulate some thought and that by answering them honestly your business can develop and prosper. Do you regularly ask your customers if they are happy with you? It sounds simple but do you do it? Using tablet technologies at point of sale and dwell time locations we have helped clients gather real time feedback on what their customers really think about their products and services. This avoids over spending on customised research and quickly answers important questions like these, to help you grow value and reduce churn: Did your customer find the products they were looking for? What else would they like to see you offering? Were your prices competitive? Will your customer come back to you? Keep your finger on the pulse of what your customer is thinking and you can respond pro-actively if things go wrong, and you can plan to continually meet and surpass your customers' expectations with new product and service lines and targeted promotional activity. Do your customers feel valued? It is essential that your customer feels valued. When they do they are more likely to use your products and services, and tell others about what you do. Often though, the customer is not asked whether they feel valued and opportunities to showcase product ranges and to provide a richer and more immersive brand experience are missed. Using our tablet based innovations we can present digital content to customers in the transaction setting that enables them to interact with your products, trial different ...Read More