Arab Mobile Content

Arab Mobile Content (AMC) is a leading digital content company that specializes in sourcing, developing, aggregating and distributing a wide range of 'mobile digital content' with a focus on localization and culturalization. The mobile content industry is fast-paced and caters to the dynamic requirements of a demanding customer base. It has short p... roduct/service lifecycles and is subject to rapid technology advancements, especially as it relates to convergence of telecom, media, devices, networks and platforms. That implies a level of uncertainty that requires companies to have a high level of flexibility in order to achieve and sustain competitive advantage. Accordingly, AMC invested heavily in its robust mobile Content Delivery Platform, aimed at providing state-of-the-art solutions for handling rich media and applications, including among other things, a Device Engine and fully managed system for Value Added Services. Additionally, we strongly focus on continuously improving how we manage the industry's Supply Network. From configuring that network through disintermediation (bypassing the middleman), managing the supply chain through collaboration, to applying effective and innovative sourcing practices, AMC emerged as a leader in that space. We also developed an effective methodology aimed at identifying and deeply understanding the different local 'culture drivers' as well as factors that impact target consumers' buying decisions. That, combined with our impressive distribution network, uniquely position AMC as the ideal partner for Content Owners as it relates to maximizing their revenue potential, as well as industry players from outside the region, who are considering extending their offering into the Middle East and North Africa markets.Read More