Analytics Evolution

My decision to leave Forrester Research didnt come easy. It was actually quite excruciating because I really love my job. There are few careers where one has an opportunity to gain an insiders view on the operations, strategies, and future plans of both vendors and clients alike. Yet, having played the role of analyst for nearly a decade, I decided... that its time to take a risk and embark on a new and exciting professional endeavor. While I cannot reveal where Im going just yet, Ive committed to transitioning my responsibilities and completing writing and client work at Forrester over the next two weeks. In the meantime, Id like to reflect back on a few of my experiences at Forrester. Working at Forrester has been one of the most rewarding and intellectually stimulating challenges in my career. I feel fortunate to have been a part of helping to build out the Customer Intelligence team and have confidence that my former teammates: Suresh Vittal , Dave Frankland and Julie Katz will continue to provide invaluable insight for Forrester clients and the market at large. The progress this team has accomplished in raising awareness for Customer Intelligence is invaluable. From Daves research that predicts the next CMO will come from Customer Intelligence to Sureshs mission critical analysis of understanding the confluence of business intelligence, predictive analytics, online analytics and marketing analytics. This is groundbreaking research that is shaping the marketing and strategy of enterprises across the globe. Yet, more importantly working at Forrester was a genuine privilege. Ive not been a part of another organization where creative, bright and extremely motivated people collaborate and share ideas in such a productive way. The caliber of employees at Forrester is top notch and Im glad that I was able to contribute to the collective mindshare. The good news is that Forrester is looking to fill my position with one talented analyst who shares my passion for all things analytics and optimization. Heres a link to ...Read More