Americano

Americanos founder, Charlie Poulson, is a transman who started transitioning in 2014, right in the heart of rural Iowa. His sharp observations and calculations of how cisgender men interacted with each other served as a survival tactic and laid the groundwork for what Americanos expertise is known for today; creating humanistic brands down to every... last sensory detail. A note from Charlie Poulson, Americanos CEO & Creative Director: Ive been branding and running businesses since I was able to dress myself; choosing basketball gear and cargo shorts (we all have our low moments) over dresses and skirts. Personally, Ive experienced the world in many forms: Midwesterner, soft butch lesbian alumni, three-time Elvis Halloween participant, vintage motorcycle mechanic and enthusiast, temporary Italian, and Los Angeleno just to name a few. This continuous adventure of experiencing the world as a transman has only furthered Americanos mission of helping brands bring out the truly human aspects that we can relate to. Kids truly do the strangest things, and in my case, I was no different. I wrote my first contract when I was seven years old that employed my younger brother at my imaginary Pokémon drawing firm for a whopping $5/month. I would spend my days making and remaking various forms of packaging and designing layouts as a kid. Eventually, I went digital and obtained my first copy of Photoshop around age thirteen so that I could make myself look more masculineusing design to show my authentic self. My goal for every project is to provide calculated, high-quality branding and design that never chooses safe over real. After all, nobody ever starts a business just to look like everyone else. Over the years we've shared our expertise with these fine folks: Our clients hire us to create visual brand identities because of our smart and calculated approach to design. Every concept with Americano is vigorously tested throughout the full design process until you have a highly marketable and eye-catching product, knowing with ...Read More