Amec

AMEC is the International Association for Measurement and Evaluation of Communication. It is the worlds largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwide. AMEC thin... ks and operates internationally, forming working groups from different countries to work together on new initiatives, all reinforced by its International Chapters in Asia Pacific, North America and Europe. The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients. AMECs pioneering work in the field has included the development of the Barcelona Principles; Barcelona Principles 2.0 and most recently the launch of the AMEC Integrated Evaluation Framework. AMEC, has continued with its Mission of education and innovation in PR and communications measurement and evaluation. AMEC has launched a global Say No to AVEs campaign to eradicate the use of Advertising Value Equivalent (AVEs) in PR and communications work. AMECs Academic Group has backed the AMEC Say No to AVEs campaign. New features make the free to use AMEC Interactive Evaluation Framework , the first interactive framework of its kind easier to use. The AMEC Global Summit on Measurement continues to welcome delegates from many nationalities. Our Young Leaders Group looked into the area of Fake News and presented their findings in a special session at the AMEC Global Summit. AMECs Not-for-Profit Group goes from strength to strength with 20 Global organisations now members of this special interest group who hold dedicated events and regular knowledge share opportunities and provide invaluable resources for members on measurement in a non-profit organization. AMEC continued its Strategic Relationship with the Cannes PR Lions in 2019 to provide confidential advice on entries. AMEC is proud that in the second year of our panel ...Read More