Alternate Routes

taking a strategic approach to research... We are not staffed to do one kind of research, so we are solution-agnostic. Since we are not invested in any specific methodology, we will always develop the right plan to address the challenge at hand (including telling you when you don't need research...). We employ a wide range of qualitative and quanti... tative methods. Some are traditional, and some are not. We'll even build a custom-solution when needed. But, we don't deal in any mysterious, proprietary methodologies. And, we don't offer "one-size-fits-all" solutions. When you work with Alternate Routes, you always have one of our partners as your project leader. We will conceive of, design and execute the research solution for you. Brand Positioning Brand Strategy Brand Audits Portfolio Strategy Product Strategy Product Positioning Product Development Communication Strategy Communication Development Concept Evaluation Consumer Segmentation A&U Assessments Innovation & Ideation Performance Tracking And More... partnering with leading brands across nearly all categories... For over 25 years, Lance has been a strategic and thought leader for countless valued partners. An avid concert goer, Lance's passion for music can be traced back to his days as a college radio DJ. His three children like to describe the Bustrums as a "foodie family." Mike has spent 25 years uncovering strategic solutions for leading brands and businesses. Pick any city, and Mike probably has a short list of restaurants to visit. When he's not busy plotting the next travel adventure with this family, you'll find him coaching his two boys, training for a triathlon, or simply exploring the neighborhood on one of his many daily dog walks.Read More