All About DNT

Although the company uncovers fraud through other means, Chitika does not currently feel as though it has found a fully adequate solution to the fraud problem. Nevertheless, Chitika notes that tracking information in one part of a system, separate from the parts of the system used for user profiling, could be a future direction for minimizing click... fraud. Chitika sees DNT as just one more form of communication with its users. The company decided there was no reason to wait to implement DNT when it could handle it so quickly and demonstrate commitment to supporting users' privacy choices. Still, Chitika recognizes that many other companies implement DNT differently, and there is a lot of resistance to the idea of DNT from certain companies given the "quantifiable disadvantages" to doing so (i.e., reducing the amount of information collected that is unique and thus limiting its ability to compete with other ad networks). That said, Chitika feels confident that although there may not be a uniform implementation of DNT or a concrete value proposition, Chitika's support of DNT is the "right" thing to do to reflect what users want. To learn more about Internet privacy visit the Future of Privacy Forum. Companies that wish to be included on our implementers page should contact us. View FPF's Privacy PolicyRead More