AdWallet

AdWallet provides a 15% discount for agencies and big brands using the platform, and a typical $1,000 campaign delivers about 900 completed engagements and 400 social media shares. Each one of the social media shares is estimated to generate about 100 "viral" views, which are treated as bonus, un-targeted impressions. What has Greenhood learned aft... er one year of testing the model? Aside from more traction and acceptance from agencies and brand marketers, he says he's most surprised by the types of users engaging with it. They're not Millennial slackers looking to earn money on the side, he says. Instead, the average AdWallet user is 45 years or older and earns more than $100,000 a year. The main reason they have been using the platform, he says, is not the money, but the sense of being valued. In addition to the explicit value exchange of being paid to look at the ads, most of the AdWallet engagements also provide valuable offers to users to download, such as discounts for purchasing products or services. Some of the most surprising categories Greenhood says have been using AdWallet are political campaigns and Cannabis retailers. "We've got a bunch of politicians coming on that love that they can target a Democrat in a specific zip code, but they only pay when they actually pay attention to their ad," Greenhood explains, adding, "But they're not including an offer. They're including more information about their three key positions and a link to their website to donate or participate at a rally. We call it an offer, but it's really just something that the user, after seeing your ad, can download into their AdWallet to keep." Meanwhile, he says cannabis retailers in neighboring Colorado have been looking for a legal way to target consumers in New Mexico. Because laws prevent them from advertising to out-of-state consumers who don't currently have medical marijuana licenses, they are using AdWallet to target people who are registered with New Mexico's medical marijuana dispensaries. AdWallet, which just ...Read More