Adstrat BMC

ADSTRAT, which currently consults for Leatherworld, one of the highly luxurious brands in the market today, commenced the projection of Polo after almost a year of scrutiny in the strategic alignment document and finishing touches in the strategy proffered, to come up with a formidable and yet subtle ad material. ADSTRAT was commissioned to O2ygena... te Polo but never had any strategic projection until recently when it ran full-page colour ads in major newspapers with themes such as "Who are you? "The happy few" and Reward yourself". According to the account handler, and Senior Consultant Business Development and Management, Eno Martins, it was crucial to come up with the best strategy that is most suitable to the profile of the Polo brand, hence the one year of intense internal work after winning the account. The John Obayuwana led Polo commenced business in Nigeria ten years ago and over time has assumed the leading position in the luxury-medium level watch and jewelry segment of the market.Read More