ADB Gjensidige

Gjensidige Forsikring ASA has operated in the insurance sector for more than 200 years. The company moved in to the Baltics in 2006, and increased its presence significantly last year by acquiring a major insurance business there. Today Gjensidige operates in Norway, Denmark, Sweden and the Baltic countries. Increasing the area of activity by enter... ing new markets is a process accompanied by a new concept of growth. The company puts strong emphasis on long-term optimization of costs and sales processes through increasing participation of electronic sale and client support. Apart from technological solutions developed for many years, the company utilizes for such purposes a well-thought architecture of information and a coherent, consequently applied visual identity. The basic communication channels applied for realization of its goals are websites, including the newest one, developed by MakoLab for Gjensidige Baltic. The assumption behind the strategy applied by Gjensidige is very simple. A client is able to purchase insurance on their own and execute the associated operations without engaging the company's personnel - this fact implies savings in time. This time can be devoted to creation of better insurance products, even more suitable for the clients' needs, and to constantly increase the standard of client support. For this to be possible, the client must be provided with a functional and user-friendly communication tool. MakoLab was assigned with the task of preparing a new insurance portal for Gjensidige, such that would fulfill the challenging demands set by the company. MakoLab combines competences from the digital market with expertise in the field of business solutions. It possesses many years worth of experience in creation of complex portals and Web apps, business systems and advanced solutions for client management, as well as their integration with other internal systems. It was especially important in this case, as the solution ordered by Gjensidige would be an extension of the already existing ...Read More