Accel Knowledge

Central Location Research refers to research conducted by calling the respondents at a centralized research facility. Central location research consists of 3 types of moderation techniques. A good moderator is the key to a good discussion and great insights. Accel Knowledge has a great team of moderators with experience in diverse sectors. With yea... rs of moderation experience under their belt, our moderators will get you actionable insights for the respondents IDIs are considered to be one of the best techniques in qualitative research to understand how respondents respond, opine and behave (Verbal and non-verbal) in regard to a research topic. IDIs are considered to be the preferable methodology in the following circumstances: When the information sought is exploratory in nature to the researcher but not to the respondent. When the nature of information sought is very detailed and individualistic (for example: hospital procurement procedure for a hospital) to a particular respondent. When the nature of information sought may be personal to the respondent. When the respondents are hard to reach and cannot be brought to a central location. IDIs form a significant proportion of techniques employed in qualitative research but could prove to be less impactful if certain key aspects are not taken care of. Research is a wide field which is made up of many intricate domains. The knowledge of each domain is held by a small set of people. Thus, interviewing the right respondent holds the key to having impactful insights. This is where Accel Knowledge has a distinctive advantage. Be it a research to understand selling strategies of Indias only two foreign suppliers of Hemodialysis Machines or to understanding dynamics of a rare disease like aortic arch interruption from cardiologists/cardiac surgeons who have treated patients with the disease, Accel Knowledge has delighted its clients by acquiring otherwise difficult to get knowledge. Large quantitative surveys involve huge amount of data analysis. Sometimes, an insight ...Read More