Absolute Outdoor

Absolute Outdoor, Inc. is a Minnesota-based sales and marketing company specializing in innovative sporting goods, outdoor recreation, and marine products for active consumers across North America. Headquartered in Sauk Rapids, Minnesota, Absolute Outdoor operates two primary brandsFULL THROTTLE and ONYXeach designed to serve distinct segments of t... he water sports and outdoor recreation markets. FULL THROTTLE targets avid water sports enthusiasts of all ages, delivering premium products infused with new technology and innovation to enhance recreational on-water experiences and support active lifestyles. ONYX focuses on the broader outdoor recreation market, offering unique, high-quality products that enable people of all ages to enjoy leisure activities in, on, or around water environments. As part of the Kent Sporting Goods Company portfolioa multi-brand organization based in New London, OhioAbsolute Outdoor benefits from affiliation with other recognized water sports and marine brands including Connelly, HO Sports, O'Brien, and Liquid Force, all of which serve the high-end recreational water sports segment. The company is distinguished by its unwavering commitment to safety, quality, and reliability as core performance measures across all product lines. Absolute Outdoor maintains rigorous product design criteria and quality controls while actively engaging with consumers, dealers, manufacturers, professional athletes, and industry organizations to understand safety considerations and drive continuous improvement. This customer-centric approach, combined with a company-wide culture emphasizing responsibility and concern for the safety of customers, employees, and the general public, positions Absolute Outdoor as a trusted provider of user-friendly, dependable products for recreational water sports and outdoor enthusiasts seeking both performance and peace of mind.Read More