Abacus Marketing

Abacus is one of the freshest marketing agencies London has recently seen. When we call ourselves an integrated marketing agency, we mean two different things. Firstly, we mean that we provide an integrated consultative solution which combines strategy, creative and execution (which means we propose what you should do to achieve your objectives and... work with you to agree a marketing plan that will deliver this), then we design all the creative elements (digital, print and press), and then we deliver it with incredible accuracy and finesse). Secondly, we mean that we provide integrated strategic solutions across many different forms of marketing activity including; corporate branding, design and print of marketing collateral, website design and navigation, search engine marketing (internal & external (pay-per-click & organic)), social media marketing, general digital marketing and event marketing. An integrated marketing agency provides the resources necessary to create an entire marketing communications strategy. Most marketing plans incorporate more than one form of marketing media - such as digital, advertising, direct, brand communications etc. Integrated agencies deliver them all. Integrated agencies consider many critical elements when developing effective marketing strategies. These factors include: identifying key objectives, analysing the competitor marketplace, learning about historical activities, understanding brand values, establishing customer behaviours and assessing product attributes - to name but a few core components.Read More