2nd Road

We transform strategy as analytics to strategy as design, using our AcdB® model and Strategic Conversations. Our AcdB® model helps leaders reframe strategy as a compelling story based on a strong argument for the future. Galvanised around a strong intent individuals can then act together and contribute to the organisations story. We have demystifie... d and lifted designs problem-solving toolkit to work on the wicked problems that businesses face today. 2nd Roads deep heritage in language and conversation bring a new perspective to design, honed in boardrooms for corporate strategy and culture. This discipline puts people at the centre of value creation, and helps prepare organisations to thrive in an uncertain future. We help leaders set up a conversational infrastructure and build the skills that channel strategic thinking at all levels of the organisation to ensure breakthrough thinking and invention that is aligned to business goals. Rather than a one-off change program, we can help build a cultural foundation that transforms people into change agents, so engagement and new value creation are self-perpetuating. We have a well-developed toolkit that supports creativity in group thinking. Rather than developing new content and programs in a back room with little user input, we involve organisational stakeholders as partners in the process, and work together to deliver the desired outcomes. We bring visualisation and knowledge design expertise to help people navigate through the plethora of data, information, and tasks that surround them, and help them achieve clarity and focus. We use advanced visual techniques, heuristics (mental models), and shared spaces and artefacts to accelerate thinking and create smart, accessible representations of strategy and business changes. We believe that the great organisations of the twenty first centuries wont be built around the industrial model, but around people. Great organisations of the twenty first century will be purpose centred; they will unlock their peoples ...Read More