The B2B Perspective on Multi-Channel Marketing

Today’s top B2B marketers employ a multi-channel strategy to unlock insights, engage customers, and win faster. But how effective is this approach? Where are the biggest opportunities for growth?

ZoomInfo, in collaboration with research firm Ascend2, surveyed 101 B2B marketing professionals about their experiences with multi-channel strategies — the good, the better, and the possible.

Download The B2B Perspective on Multi-Channel Marketing report to learn about:

• Which channels are most impactful
• How to use personalization
• Data-specific challenges to successful execution
• Rising automation use across the industry
• How to align GTM strategies across channels