#B2BMX Session
February 27 | 10:45 – 11:15AM
Supercharge Your GTM Strategy: How Directive Uses ZoomInfo To Align Sales & Marketing To Maximize Growth
An effective GTM strategy is not just about having data, it’s about knowing what to do with it — and Directive’s Senior Director of Digital Marketing, Tim Davidson, is here to show you how.
Tim will share how the company used ZoomInfo data — from recent funding and job changes to website visitors and intent data — to enable real-time sales, fuel their ABM strategy and drive timely new business opportunities. But what’s data without results? Tim will also provide tangible proof of success, including faster lead-to-close rates and higher advertising conversion rates, thanks to the power of intent data and ZoomInfo.
Plus, you’ll get Directive’s playbook on how to leverage real-time data. This isn’t just a conversation, it’s a masterclass in a data-driven GTM strategy.
Martinis & Mingling
Tuesday, February 27 | 6:30 – 8:30PM
Orchid Lawn at The Phoenician
Wind down with an evening of martinis and mingling on the Orchid Lawn, just steps away from the conference hall. Hosted in partnership with our friends at Stensul and On24, join us for delicious food, cocktails, and of course, a specialty martini bar.
Register to save your spot.
Booth #407
February 26-28, 2024
Marketplace | The Phoenician
Whether you’re looking for a deep dive into ZoomInfo’s real-time intent data and marketing solutions, or just hoping to talk shop around ABM and GTM, we’d love to connect with you in Scottsdale. Stop by at any point during the conference or book a 1:1 private meeting using the form above.
