Keeping it up to date is worth the time
Data management isn’t the most exciting part of the marketing process. But it is critical to sustaining customer experience and retention. Without a database cleanse, identifying valuable customers and predicting customer behavior becomes messy.
With the help of one of Forrester Research’s thought leadership reports, our best practices eBook covers:
- Buying considerations
- Match rates
- Database auditing
- Persona & industry insights
Benefits of an accurate database
“It’s not enough to grow your database. You have to keep your data clean – and do both in a way that’s cost-effective for the company…
In addition to database auditing, achieving top quality involves investing in integrative techs and maintaining the database on a regular basis. While keeping data more accurate, integrating different techs with your database management tool streamlines daily workflows.
Effective database management helps generate better reports, improves sales and marketing alignment, and protects email reputation. Going through the sales or marketing cycle with bad data wastes everyone’s time and budget. Also consider: being blacklisted.
