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Convert buyers at the speed of demand

Level up your ROI with data-driven solutions that grow conversions and accelerate pipeline across your marketing channels.

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7,500 5-star Reviews on G2
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150 #1 Rankings in G2’s Winter 2024 Reports

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TARGET

Unlock market insights to turn prospects into customers

Drive pipeline with advanced B2B intelligence and real-time intent data.

  • Trigger campaigns based intent signals, including de-anonymized site traffic and industry scoops

  • Identify sales-ready accounts signaling intent to buy

  • Access over 104M company profiles, 600M contact profiles, and 4.9K company attributes

Learn more about Intent Data
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EXECUTE

Engage accounts most likely to be in the market

Create a consistent customer experience with an integrated sales and marketing platform. Run efficient display and social ad campaigns targeting high-intent customers.

  • Use our DSP, built for B2B advertising

  • Maintain cross-channel flexibility, deliverability, and compliance

  • Find best-fit accounts via optimized AI algorithms

Learn more about Ad Targeting
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OPTIMIZE

Turn visitors into customers

Capture website visitors’ interest from first form fill to final conversion.

  • ZoomInfo’s accurate IP-to-company graph analyzes over 6B IP addresses to build campaigns that convert

  • Attract, nurture, and convert visitors based on-page behavior

  • Reduce required form fields and automatically enrich lead data

  • Simplify meeting scheduling and save valuable time

Learn more about WebSights
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CORE FEATURES

Accounts buy, people decide

Only ZoomInfo combines advanced and essential insights about your target market with AI-powered solutions that help you surface, engage and convert sales-ready leads.

Request Demo
Cross-Channel Advertising icon

Cross-Channel Advertising

Deploy targeted display and social ad campaigns to reach specific audiences based on 300-plus company attributes and buying signals.

Learn more about Ad Targeting
Buyer Intent icon

Buyer Intent

Identify prospects at the beginning of the buyer’s journey by tracking companies researching solutions like yours.

Learn more about Buyer Intent
Website Chat icon

Website Chat

Route qualified leads directly to your sales team. Convert chat conversations into meetings with a click.

Learn more about Website Chat
Web Form Enrichment icon

Web Form Enrichment

Boost lead capture with data-enriched forms for higher conversions and actionable insights.

Learn more about FormComplete
Advanced Audience Targeting icon

Advanced Audience Targeting

Pull in the right accounts and build audiences that update automatically when companies meet your criteria.

Learn more about Audience Targeting
Site Visitor Identification icon

Site Visitor Identification

Identify anonymous website visitors and take immediate action to convert good-fit customers.

Learn more about WebSights

Full Funnel Solutions

How ZoomInfo Helps Marketing Teams Win

  • For Revenue Leaders

    For Revenue Leaders

    Sales and marketing alignment is more important than ever. Enter ZoomInfo. In our latest Customer Impact Report, 71% of marketers say they have forged closer relationships with their counterparts in sales since implementing ZoomInfo.
    Read Customer Impact Report
  • For Demand Generation

    For Demand Generation

    No marketing strategy is immune to bad data. “If the data driving your ABM efforts is limited in any way, you’ll end up with low conversions and wasted ad spend. We learned this very early on in our process and knew it was time to make a change.”
    View Case Study
  • For Marketing Operations

    For Marketing Operations

    Orchestrate revenue operations like never before. Just ask the team over at NetSPI. They used ZoomInfo to prioritize and target accounts based on buying signals, website visits and intent searches – even improving sales enablement with prospecting news automatically delivered to Slack.
    View Case Study
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“There’s immediate satisfaction when logging into ZoomInfo Marketing.

The fact that the solutions are integrated helps foster end-to-end sales and marketing alignment. That’s what sets ZoomInfo apart.”

Chase Arvanitis

Director of Performance Marketing

See What’s Possible

Get a custom demo of ZoomInfo Marketing to learn how to capture and convert more MQLs into pipeline.

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USE CASES

Data-Driven Marketing at Scale

Combine world-class data and intent signals with precise targeting and automated plays. Efficiently identify, engage, and acquire leads at scale.

  • Demand Generation

    Demand Generation

    Identify and convert sales-ready accounts. Power your demand generation strategy and accelerate your pipeline with advanced B2B intelligence and real-time intent data.

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  • Account-Based Marketing

    Account-Based Marketing

    Run efficient display and social ad campaigns that target customers who have signaled high intent to purchase. Create a consistent experience with an aligned sales and marketing platform.

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  • Inbound Lead Acceleration

    Inbound Lead Acceleration

    Deliver qualified inbound leads to your sales team. Automatically identify, enrich, route, and follow up with the high-potential leads quickly.

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INTEGRATIONS

Power your marketing technology stack with ZoomInfo’s best-in-class intelligence

Bring your strategy to life with integrations that deliver actionable B2B intelligence where you need it.

Explore Integrations
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Browse Our Packages