Abandoned Form Follow‑Up.

🗓 LEAD TO MEETINGEasy

Half of all website forms are left unfinished and not submitted. Maybe the prospect got distracted or they weren’t ready to talk to a rep. Following up on abandoned forms (partially filled forms) can boost your lead volume by 100% — and you can capture emails from these forms in real-time using ZoomInfo’s FormComplete.

Through FormComplete, these emails are enriched with the prospect’s name, title, job function, level, and associated company data, including potential Buying Committee membership.

Marketing teams can nurture these leads or retarget them with ads, while sales teams follow up on potential opportunities.

Triggers

  • Identify forms abandoned by contacts or companies within your ICP

Actions

  • Source expanded set of contacts which meet your persona definition mapped to form source
  • Send records to your CRM
  • Assign to a Account Owner
  • Enroll in Abandoned Form Campaign

Ads Template

Tip:

Start by targeting the lower-level buying committee Non-Manager, Manager, or Directors to become the influencer you need to win with C-level decision-makers.

 

GPT Email Example

 

Company:

Persona:

Group Manager, Sales Operations

Subject: Help with Sales Ops Challenges?

Hi Adrian,

I noticed that you recently began filling out a form on our product page, but didn’t finish. I wanted to reach out and offer my help. I know that as the Group Manager of Sales Operations at Intuit, you likely have a lot on your plate.

I wanted to let you know that ZoomInfo can solve two specific challenges that are likely relevant to your role:

-Enriching your Salesforce and Eloqua data to improve lead scoring and segmentation.
-Identifying key decision makers and influencers to help accelerate your sales cycle.

I’d love to schedule a meeting to discuss how our solutions can help you and your team achieve your sales goals. Let me know if you’re available for a call next week.

Best,
Katelyn Boutelle
Senior Account Manager, Enterprise Accounts, ZoomInfo.

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