Warren Purdy

Warren G. Purdy

Associate Professor at University of Maine

Location:
80 Belmont Road, Belfast, Maine, United States
HQ Phone:
(207) 338-8000

General Information

Experience

Associate Professor  - University of Southern Mississippi

Business Professor and President  - National Association of Small Business Development Centers

Recent News  

University of Southern Maine Major: Business Year in school: Sophomore Favorite course: Marketing (with Professor Warren Purdy) Dream job: Managing the hotel on a cruise ship Read More

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Warren Purdy, an associate professor at the University of Southern Maine School of Business, said the store's location makes more sense than it first appears.
The Home Depot offers a lot of different products, but its lumber section is not likely to be as varied as Hammond Lumber's, he said. "It's like competing with Wal-Mart," Purdy said. "It's (done) by differentiation, whether by longer and deeper product lines or faster service. It's whatever it is they feel that they can put ... next to The Home Depot and find market space." Purdy noted that The Home Depot straddles a couple of different segments -- trying to match a hardware store with a lumberyard. Hammond Lumber will be nibbling on a niche of the chain's business, rather than taking it on directly, Purdy said. "The reality is that there are stark differences between the lumber at The Home Depot and what's in a full-size lumber yard," he said.

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Construction employees work on the new Hammond Lumber complex at the corner of Warren and Riverside streets in the retail area along Portland's border with Westbrook.Warren Purdy, an associate professor at the University of Southern Maine School of Business, said the store's location makes more sense than it first appears.The Home Depot offers a lot of different products, but its lumber section is not likely to be as varied as Hammond Lumber's, he said."It's like competing with Wal-Mart," Purdy said."It's (done) by differentiation, whether by longer and deeper product lines or faster service.It's whatever it is they feel that they can put ... next to The Home Depot and find market space."Purdy noted that The Home Depot straddles a couple of different segments , trying to match a hardware store with a lumberyard.Hammond Lumber will be nibbling on a niche of the chain's business, rather than taking it on directly, Purdy said."The reality is that there are stark differences between the lumber at The Home Depot and what's in a full-size lumber yard," he said.

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