Valter Sciarrillo

last updated 12/5/2016

Valter Sciarrillo

Head of Product Marketing, Ad Effectiveness at Quantcast

Location:
795 Folsom Street, San Francisco, California, United States
Company:
Quantcast
HQ Phone:
(415) 738-4755

General Information

Experience

Director, Ad Effectiveness - Sciarrillo

Senior Director, Marketing Insights - nPario Inc.

Head of Measurement, Marketing Solutions - LinkedIn

Director - Yahoo!

Recent News  

ZINC Blog – ZINC – High Impact Ad Formats

Yesterday at the Digiday Agency Summit, Valter Sciarrillo, Head of Product Marketing at Quantcast, gave a talk for agencies called "Differentiating Yourself Through Programmatic.
This presentation highlighted how far behind the times agencies really are. Indeed, some are so far behind rapid industry change that they risk extinction as the industry moves past them. Sciarrillo mentioned that only 6% of agencies actually felt comfortable buying programmatically.

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http://digiday.com/event/agency-summit-2016-october-arizona/

Valter Sciarrillo
Valter Sciarrillo Valter is an adtech industry leader with 15+ years' experience in marketing, digital advertising, data management, and consumer insights. He is passionate about using data and insights to drive decision making and enjoys the challenge of both measuring value and persuading people and organizations to take action.?Prior to joining Quantcast, Valter served as Head of Measurement at LinkedIn's Global Marketing Solutions business developing data products and applications for sales professionals. He also served as Director of ad effectiveness within the Marketing Solutions team at Yahoo where he provided custom and experimental targeting and ad effectiveness solutions for Yahoo's largest and most strategic clients.

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http://emea.marketing.linkedin.com/blog/measure-your-content-marketing-influence-with-linkedins-content-marketing-score/

Valter Sciarrillo, Head of Measurement, Marketing Solutions at LinkedIn

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