Tom Talbert

Tom Talbert

Managing Director, Media at LinkedIn

Location:
2029 Stierlin Court, Mountain View, California, United States
Company:
LinkedIn
HQ Phone:
(650) 687-3600

General Information

Experience

Group Director, Media Services - Lowe Campbell Ewald

Managing Director, Media - Campbell-Ewald Company

Affiliations

Board Member - Adcraft Club of Detroit

Board Member - Cass Community Social Services

Recent News  

Past Events - AMA Detroit

Tom Talbert, EVP Group Media Director at Campbell Ewald

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Tom Talbert, Campbell Ewald Managing Director, Media - REDBOOKS

Tom Talbert
This sales feed is for Tom Talbert at Campbell Ewald. Tom Talbert works as Managing Director, Media , acting in a Media role . Campbell Ewald is a leader in Advertising . REDBOOKS tracks personnel changes for advertisers spending over $1 million annually. Erica Farber, President and CEO of the Radio Advertising Bureau, will moderate a Global Media Agency panel that includes: Jennifer Hungerbuhler, Executive Vice President of Broadcast Buying and Local Activation at Carat USA; Frank Friedman, Executive Vice President of Broadcast Buying and Local Activation at Zenith Media; Tom Talbert, Executive Vice President and Chief Media Officer at Campbell Ewald; and Caleb Windover, Senior Vice President of Multicultural Media Buying for Mediavest Spark USA. People In This Article: Tom Talbert 04/25/2016: Distributed Content: Business Model Needs Good Metrics To Work ..... Not to mention publishers pitching newfangled metrics like "time spent" and "engagement" scores. "We've got to sift through them and look for, what problem are we trying to solve, and what we're selling how does it dovetail with what we're trying to do," said Tom Talbert, head of media at Campbell Ewald. "We have to ask more questions...... People In This Article: Tom Talbert Learn more about Tom Talbert Learn more about Tom Talbert

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http://digiday.com/media/pageview-antiquated-purch-trying-measure-true-reader-impact/

"Any new-fangled measurement approach has to be vetted," said Tom Talbert, head of media at Campbell Ewald.

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