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Wrong Tam Webb?

Tam Webb

Custom Publish and Events Manager

Omaha World-Herald

HQ Phone:  (402) 444-1000

Direct Phone: (402) ***-****direct phone

Email: t***@***.com

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Omaha World-Herald

Building 1314 Douglas St.

Omaha, Nebraska, 68102

United States

Company Description

Founded in 1885 by Gilbert M. Hitchcock, the Omaha World-Herald provides news, commentary, information and advertising that encourages readers to become involved in the world around them. The World-Herald was family owned until 1963 when Peter Kiewit purchased...more

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Background Information

Employment History

Events Manager

Custom Publishing

Web References(25 Total References)

ASNA - The Auto Show Report

Such was the case at this season's Midlands International Auto Show, according to Tam Webb, who works full-time on the show in her role with the Omaha World-Herald newspaper, and on behalf of ATAE Loy Todd Jr. of the Nebraska New Car and Truck Dealers Association.
"Our attendance was up all four days," said Webb. -Tam Webb, Midlands International Auto Show There is substantial evidence that fundamental economic improvements are also behind what was obviously a brighter show than even what some might expect for an area with very low unemployment. "Gas prices were low in January and the weather was good, but sales have been up and people are more in a mind to buy cars," she said. "It felt different, more serious. People were purposeful." As a relatively smaller market, Omaha is one where dealers and show organizers take more of a lead than might otherwise happen at a larger show. "We have to create more of the show," said Webb. "This year, that included pulling together a very nice display of exotics." Indeed, Webb said pulling those various show elements together is a key part of her job. "I work with the manufacturers and try to find the newest product for the show, vehicles that are likely not yet at the dealers. That's what brings people to the show." Webb also works hard at making sure she's able to create an auto show environment that will appeal to families and buyers (and ideally one and the same). "We advertise a lot in the newspaper, of course," she added. "But we buy late news on TV stations as well and 'older demographic' radio stations." Webb's point: "We're not just looking for bodies. We're looking for qualified families, people who are more likely to come to the show." That strategy is one that Webb, through the dealer group, has used to market the Midlands International Auto Show. "The relationship works out well for the dealer association," said Webb. Tam Webb Omaha World-Herald, 402.444.3125 Tam Webb

ASNA - The Auto Show Report

It was steady attendance at this season's Midlands International Auto Show, following a bump last year, but Tam Webb, a full-time employee of the Omaha World-Herald and producer of the show, says it was what she saw in the faces of those show goers that was most interesting.
"It was very noticeable that the intent was there," says Webb, who works directly with ATAE Loy Todd Jr. and the Nebraska New Car and Truck Dealers Association to make the show happen. "That's what people were there for," says Webb. "It felt really good this year, all four days of the show." Which, of course, makes for happy dealers. "That's for sure," says Webb, adding that a good many of the local dealers are involved throughout the event. "We have some really great dealers that make sure the show comes together in a way that brings out the best in this market." Webb says one of those "key" people is Loy Todd himself, who helped arrange for a crushed car to be brought in for a contest, an idea Webb had heard about from someone at the ASNA Summer Meeting. "We don't crush cars in Nebraska," says Webb. At a show in a market the size of Omaha, Webb and others admit they have to work extra hard to make sure they are able to deliver on an auto show that keeps audience interest high, even though the vehicles themselves are obviously the main reason people attend. "Private collector cars continue to be popular, but we don't have exotic dealers here, so we work with some of the car clubs around," adds Webb. In the end though, it's those smileson the faces of future customersthat continues to drive the show. "This is really what it's all about," says Webb. Tam Webb Omaha World-Herald, 402.444.3125

ASNA - The Auto Show Report

Tam Webb, who, as an employee of the Omaha World-Herald, produces the show, calls the most recent event "a really great show."
Boasting a 20 percent increase over last year, one of the key reasons for this year's success is what didn't happen. "We had regular January weather," noted Webb. "Nothing terrible, meaning we weren't hit with any heavy snows." But that doesn't mean that Webb and her team at the newspaper were hands off. Indeed, as other smaller shows throughout Canada and the U.S. undoubtedly know, you promote what automakers are able to bring to the event, knowing that not every introduction will be available for display. In the case of Omaha, Webb found out early that at least two vehiclesthe 2015 Mustang and 2015 Ford F-150were indeed Nebraska-bound. "Those were huge for us," said Webb. "And because we knew they were coming, we hit them really hard." Webb said she's learned to pull out all the stops when it comes to vehicles that stop at the Midlands show. "If you tell me it's coming, I'll promote the heck out of it," said Webb, adding that the relationships she has been able to develop with manufacturers and dealers help. "We don't get the big concept cars so we have to create the excitement." "I'm relentless," said Webb. "I call everybody I know and when I find out if a particular vehicle is coming, I can change things around, not only in our newspaper but on the Internet, and on digital billboards." This year's increase in attendance came during all four days of the show. Besides the vehicles being promoted, Webb was able to convince some local classic car enthusiasts to break out their vehicles no small feat in the dead of winter when theyre typically crated and stored. "These people don't generally show their cars and they don't even like people knowing they own them, so it was a big deal," said Webb of the display, fittingly dubbed, "The Private Collection." Tam Webb Omaha World-Herald 402.444.3125

ASNA - The Auto Show Report

Among the strategies employed by Tam Webb in her role as show manager for the Midlands International Auto Show in Omaha this season was to take advantage of an audience already familiar with the Century Link Center, where the show takes place.
Using geo-fencing technology, attendees at various basketball events leading up to January's auto show received a timely reminder on their smartphone, inviting them to the show. A similar message would appear on Facebook if the attendee was online. Webb, who works at the Omaha World-Herald, manages the show on behalf of ATAE Loy Todd Jr. and the Nebraska New Car and Truck Dealers Association. Good weather was seen to be at least partly responsible for a slight attendance uptick (1-2 percent) over last year, says Webb. Other strategies employed this year included leveraging the opening of a new Maserati dealership, Woodhouse Maserati of Omaha, something Webb pushed in her advertising for the show. "The dealership had announced their opening just a couple of weeks before the show, so this was very timely for us," said Webb. Even beyond the new Maserati dealership, Webb adds that relationships with local dealerships in Omaha are a critical element in the success of the Midlands International Auto Show, especially given the size of the market. That said, Webb points out that the Omaha market is relatively affluent. "Part of that is the whole Warren Buffett thing," she said. "We make a big deal of the private collection cars," adds Webb. Tam Webb Omaha World-Herald, 402.444.3125

Tam Webb, Omaha World-Herald
402.444.3125 |

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