Steve Liguori

Steve Liguori

Executive Director - Global Innovation at General Electric Company

Location:
41 FARNSWORTH STREET, Boston, Massachusetts, United States
HQ Phone:
(617) 443-3000

General Information

Experience

Executive Director - Global Marketing - GE Company

Chief Marketing Officer - Close-up

Chief Retail Marketing Officer - Morgan Stanley & Co.

Affiliations

Board Member - Junior Achievement of New York , Inc.

Advisory Board Member - Petroptima

Recent News  

BMA | NYC :: Board of Directors

Stephen Liguori
Executive Director Global Marketing General Electric Stephen.Liguori@GE.com

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Business - Thought Waves

I heard Steve Liguori tell an amazing story about industrial innovation at GE the other day.
He was speaking at a Work-Bench event about disruptive innovation - something we've all heard a lot about. And he had a new take on the subject in the context of rethinking how to run a big company. How? "Learn to beg," advised Steve. "Try disrupting your culture." The first step is a full-time person - a passionate advocate with consummate skills in marketing, persuasion - calling on key decision-makers, finding the ones with a big problem for GE customers and an open mind about how to solve it. That's the begging part. Steve at the time was Executive Director of Global Innovation and New Models at GE. The problem he found was a seriously overweight jet engine part - the engine bracket - and as there are many of them, their weight has serious implications for fuel use. Steve must have mastered the art of persuasion during the years when he headed marketing at blue-chip consumer goods companies. I marvel at the heights to which he's taken this to have done what he did. He got GE management to agree to go outside the company to crowd source redesign of the jet engine bracket! Business, Business Strategy, Crowd Sourcing, GE, GrabCAD, Innovation, Marketing, Steve Liguori, Work-Bench Steve Liguori Tech Business Technology

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Read the Book - How Stella Saved The Farm

- Stephen Liguori, Executive Director - Global Innovation and New Models, General Electric
See what others are saying »

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