Simms Jenkins

Simms Jenkins

Chief Executive Officer at BrightWave Marketing Inc

Location:
67 Peachtree Park Drive Suite 200, Atlanta, Georgia, United States
HQ Phone:
(404) 253-2544

General Information

Experience

Class of 2016  - Leadership Atlanta

Author, The New Inbox  - Author

Education

Denison University

BBA  - University of Washington

MBA  - University of Washington

Affiliations

Board of Advisors  - eMarketing Association

Board Member  - Atlanta Interactive Marketing Association

Founder  - eIQnetworks , Inc.

Creator  - SocialStatCenter.com

Board Member  - Campaigner

Founder  - EiQ: the Intelligent Email Gathering

Recent News  

Simms Jenkins
Simms Jenkins CEO BrightWave Marketing Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in the strategic optimization of email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Decor, GMAC Insurance, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts. Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features. Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light. Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.

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Simms Jenkins
Chief Executive Officer BrightWave Marketing Simms Jenkins Simms Jenkins Founder and Principal BrightWave Marketing Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in optimizing email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Sports Illustrated as well as leading advertising and marketing firms. Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts. Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features. Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light. Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.

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Simms Jenkins, Founder & CEO
Simms Jenkins is CEO of BrightWave, North America's leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Affiliated Computer Service (A Xerox... Simms Jenkins is CEO of BrightWave, North America's leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Google, Phillips66, Porsche and Southern Company. The agency has been ranked among the fastest growing private companies by Inc. Magazine the past three years. Jenkins was awarded the prestigious AMY Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting. Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top information sources for email marketers. He has been featured in The New York Times, Fortune Magazine, Forbes, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences and was named one of the World's Top 50 Email Influencers. Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave, Jenkins headed the CRM group at Cox Interactive Media. Jenkins serves on several civic and professional boards, including Atlanta Families, Zoo Atlanta's Marketing Board and Fernbank Museum's Corporate Leadership Council. He has served as a mentor at Flashpoint, a Georgia Tech based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children. Follow Simms on Twitter, Facebook and his book websites at NewInboxBook.com and SimmsJenkins.com. Random Notable Simms Fact: Simms was Student Body President in 8th grade, the Vice President in college and an intern at the White House, which ended his political aspirations.

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