Serena Kraayeveld

Serena H. Kraayeveld

Chair of the Tomorrow Fund at United Way of Winnipeg

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580 Main Street, Winnipeg, Manitoba, Canada
HQ Phone:
(204) 477-5360

General Information


Director - CAA Manitoba

Partner - PricewaterhouseCoopers LLP


Bachelor of CommerceUniversity of Manitoba


Board Member - Exchange Income Corporation

Board Member - CAA Manitoba

Member - Canadian Tax Foundation

Member of the Advisory Committee To the Planned Giving Program - University of Manitoba

Member - Institute of Corporate Directors

Member - Institute of Chartered Accountants of Manitoba

Member - Canadian Institute of Chartered Accountants

Recent News  

United Way of Winnipeg - Leadership Challenge

Serena H. Kraayeveld, F.C.A.

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CHARLES BIRT | JOAN BLIGHT | TIM BRODHEAD | NORMA CAMERON | GWENDA COOMBS | CHERYL CROWE | TERRY DE MARCH | MARETTA EMERY | NED GOODMAN | KENNETH W. GROWER | PAT HARDY | CYNTHIA HIEBERT-SIMKIN | KATHRYN HOFLEY | HOWARD KOKS | SERENA KRAAYEVELD | FRANK LAVITT | JIM LAWTON | SEAN LAWTON | ALLISON MAH | DIANE MACDONALD | LEONA J. MacDONALD | PAT MCCALLUM | DEREK MCLEAN | JOHN MELNYK | HOWARD MORRY | PATRICK O'CONNOR | DEWAYNE OSBORN | DIANE PATERSON | JOHN POYSER | BETH PROVEN | KEN RAMSAY | CARY M. REISS | PAUL G. SCHERVISH | HARVEY SECTER | ROBERT VEITCH | NORM VELNES | LESLIE WEIRSERENA KRAAYEVELDSerena Kraayeveld, BComm(Hons), FCA is the partner in-charge of the Taxation Group in the Winnipeg office of PricewaterhouseCoopers LLP.Serena graduated from the University of Manitoba with a Bachelor of Commerce (Hons.) in 1972 and qualified as a chartered accountant in 1974.She has been a tax partner with PricewaterhouseCoopers LLP or its predecessor firms since 1981, was managing partner of the Winnipeg office from 1990 to 1998, and was a member of the Partnership Board of the Canadian firm from 1990 to 2003.Serena has extensive experience in providing tax and business advisory services to clients in a broad range of industries and on a variety of issues.Clients include both large public corporations and private corporations and their owners.Serena has spoken on taxation matters on many occasions, including the Canadian Tax Foundation, the Canadian Corporate Management Tax Conference, Canadian Life and Health Insurers Tax Officers Meeting, various trade and professional associations and CBC Information Radio.She is a member of the Canadian Tax Foundation and a past governor of that organization.In addition to her professional associations, Serena has been active with many community based organizations, including currently being a member of the Advisory Committee to the Planned Giving Program at the University of Manitoba and the Chair of the Tomorrow Fund of the United Way of Winnipeg.Prior volunteer roles have included the Manitoba Theatre Centre, United Way of Winnipeg, the YM-YWCA of Winnipeg and the Pension Committee of Manitoba.

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2015 Honour Roll | United Way of Winnipeg

Serena Kraayeveld, F.C.A.

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