Scott Slack

Scott C. Slack

Vice President of Marketing at Cranel , Inc.

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8999 Gemini Parkway, Columbus, Ohio, United States
Cranel , Inc.
HQ Phone:
(614) 431-8000

General Information


Vice President, Marketing - Versitec


B.S.B.A. degrees - Marketing and Transportation & Logistics , The Ohio State University

bachelor's degreesThe Ohio State University

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Scott Slack
VP, Marketing Scott joined Cranel in 1996. As vice president of marketing, Scott leads Cranel in the development and implementation of marketing strategies and programs, as well as directing vendor relations efforts and partner development initiatives across all divisions. He has held several positions with the company including vice president and general manager of Cranel Imaging and marketing director. Prior to Cranel, Scott served in senior marketing and sales management positions at Information Dimensions, Inc., Legent Corporation, and Sterling Software. Scott holds two bachelor's degrees--Marketing as well as Transportation & Logistics from The Ohio State University.

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Cranel Celebrating 30 Years in Business!

According to VP, Marketing, Scott Slack, Cranel is expecting 80 attendees from more than 60 partners at the two-day conference, which, as usual,concludes with an outing at the PGA's Memorial Tournament to watch the first day's pairings.
"We have changed things up a little to make the event bigger relative to our 30th anniversary," noted Slack. "It's quite a milestone and our Founder Jim Wallace and President and CEO Craig Wallace wanted to do something to show that we appreciate the support of all our partners over the years." Cranel was founded in 1985 as a VAD focused on peripheral storage. Of course, back then, document images were considered large files that required additional storage to what you'd typically find on the minicomputers of the day. "We evolved into a VAD for document scanners and eventually launched a service component to complement that," said Slack. "In recent years, we have been moving slowly but steadily toward selling more software. "Attendance will probably be about 50% traditional ECM partners, 40% OEDs, and 10% check scanner partners," said Slack. Cranel considers these partners when looking at new technologies."We assess our portfolio daily,"said Slack. "Kodak Alaris is still gathering its legs as it becomes a new company," noted Slack. Slack concluded by commenting on the slew of the M&A activity we have seen recently in the market. "Each time something happens, we have to assess how our partners are affected," he said. "We have to factor in variables like how tight we are with the acquiring company vs. the company being bought. I think we will continue to see consolidation, both on the vendor side of things, as well as with partners looking to get larger." As far as Cranel itself goes, M&A does not seem to be a strategic focus. "But, you never say never," said Slack.

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Cranel Imaging and Objectif Lune Announce Distribution Partnership

"Cranel Imaging is always reviewing solutions our partners can add to their portfolio that will make an immediate impact to their clients," said Scott Slack, Vice President Marketing, Cranel Inc.

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