Sanjay Shah

Sanjay Shah

President and Group Chief Operating Officer at Interspace Limited , LLC

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Location:
444 EAST MAIN STREET, Lexington, Kentucky, United States
HQ Phone:
(859) 252-0000

General Information

Recent News  

If one was to graph its movement in the last four years, then 2007 had been an excellent year with a growth of nearly 30% over the previous year," says Sanjay Shah, CEO, Blue Sky Brandcomm Asia.
While the OOH sector grew by about 10% in 2008 over 2007, 2009 did not show any growth due to the recession. "I feel 2010 has clocked an approximate growth of 10% over 2009 to close at about Rs 1,550 crore. 2011 looks promising and it should close with a growth rate of 1215%,"he says. Agrees Shah, "More and more advertisers and marketers have started believing in and using the medium. According to Shah, the telecom industry is the top user of the medium with an approximate 40% share even as other categories too have started increasing their spends on the medium. Shah agrees. "The biggest challenge the medium faces is accountability, measurability and ROI. t is extremely important for gut feelings to be replaced by science and mathematics.However,more and more specialised agencies are being formed, thus changing the total outlook towards the medium and making it more professional and answerable. While accountability is largely there, measurement and ROI are still at a distance. There have been a few attempts to bring in measurability and, in turn, ROI, but unfortunately these are yet to come through, say industry watchers. Quite a few agencies have their own ways of measurement and planning but so far syndicated attempts have not come fully through, points out Shah. Senior industry veteran Sanjay Shah felt otherwise. He said, "I don't think the year was great though it was better than the previous year.

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Our ambition is to build customer appreciation for this brand - and the values of being simple, respectful trustworthy and honest, that it stands for," said Sanjay Shah, Chief Executive Officer (India) of Navia.
The campaign is expected to optimize with a media burst coinciding with service availability. he campaign will be timed to align with the service launch toward the end of the year.

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A few advertisers are stretching a single brand message across two or three adjacent billboards, or using a visual on one and the text on the other, says Sanjay Shah, chief executive of Navia Asia, OOH and ambient media unit of the Starcom MediaVest Group.

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