Sandy Kitrell

Senior Buyer at Aimia Inc

525 Viger Avenue West Suite 1000, Montreal, Quebec, Canada
Aimia Inc
HQ Phone:
(514) 205-7856
Wrong Sandy Kitrell?

Last Updated 12/5/2016

General Information


Buyer and Planner  - World Travel and Incentives (Now part of Aimia)

Web References  

Article - Basic Training: Planners Go Soft

"[Hotels] are coming to us with recommendations," said Sandy Kitrell, senior buyer for Carlson Marketing.
"You'll often find a more lenient rebook clause, offering greater percentages and recouped penalties in the contract," said Kitrell. Air credit-A region-specific tactic used by hotels in areas with higher airfares, such as the Caribbean, is an "air credit. It actually comes through as a hotel credit on the bill, notes Kitrell. "It is pretty creative stuff," she said. "The hotels were marketing it as a way to offset air cost and combat any perception that it is more expensive to go into that destination." Lower F&B minimums-One piece of business Kitrell contracts each year in Las Vegas required a $75,000 food and beverage minimum last year. This year, the F&B minimum was negotiated at $10,000. Lower demands in this area are a definite trend throughout the industry, she said. "Companies are cutting corners wherever they can in order to hold a meeting." CVB and tourist board credits-A destination's tourist board or convention and visitors bureau is often willing to get into a negotiation to attract a piece of business-offering an enticement, value-added benefit, or rebate to get the planner to book. It could be a complimentary reception or waiving a fee for use of a special event venue, but it can also be cash. As part of a recent contract with a CVB, Kitrell was offered a $5 credit back to the program for every guest room occupied. "Go in knowing what is important to you, such as having more suites or a lenient attrition clause," advised Kitrell.

Read More
Article - From the Top: The Executive View: Making the Most of Meeting Cancellations

"Business has changed," said Sandy Kitrell, senior buyer for Carlson Marketing in Minneapolis.
"We're all trying to be more flexible and creative-clients who can be flexible with dates have a lot of opportunities right now." Large companies and those that do a lot of meetings business don't have to look too far to find out about those opportunities. "Hotels are being very creative and aggressive about filling their space," said Kitrell. "We had one incident that was quite creative," said Kitrell.

Read More

"The first way [to decide on an incentive destination] is to look at the logistics—the number of people you're trying to move and the number of airline seats and hotel rooms available," says Sandy Kitrell, senior buyer for Carlson Marketing in Minneapolis.

Read More

Browse ZoomInfo’s Directories