Sandra Diem

last updated 4/25/2017

Sandra Diem

Vice President, International Travel Development at Aimia Inc

525 Viger Avenue West Suite 1000, Montreal, Quebec, Canada
Aimia Inc
HQ Phone:
(514) 897-6800

General Information


General Manager - Aeroplan Limited Partnership

Manager of Marketing Segmentation - Air Canada


Bachelor degree - Environmental Studies , University of Waterloo

MBAUniversity of Western Ontario

Recent News  

Experts | Aimia

Sandra Diem - Vice President Global Business Development - Travel
Sandra Diem leads Aimia's Global Business Development for travel. She has more than 25 years of experience developing travel loyalty programs. She began working for Aimia more than 15 years ago starting at Air Canada, as part of the small program team that created Aeroplan in 2005. During that time Sandra was a major contributor to the first commercial agreements between Aeroplan and Air Canada, in addition to starting Aeroplan's CRM, Rewards Management and Member Management departments. She has worked with many airlines around the world and has been a speaker at airline loyalty program conferences. Sandra was part of Aimia's multi-disciplinary team that executed the investment in PLM in 2010. Sandra holds a Bachelor of Environmental Studies degree from the University of Waterloo and an MBA from the University of Western Ontario (Ivey School of Business).

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FTMA - Attendees

Sandra Diem
G.M. New Ventures Affinion Loyalty Group

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Sandra DiemGeneral Manager, Travel Loyalty Services & New Ventures Sandra DiemSandra Diem heads up Aeroplan's new Travel Loyalty Services department which is responsible for leveraging Aeroplan's award winning frequent flyer program expertise into potential new business opportunities around the world.Sandra joined Air Canada in 1996 as part of the small Aeroplan team at that time, and has since played an integral role in Aeroplan's growth.She has a wide knowledge of frequent flyer programs with expertise in Strategy, Marketing, CRM, Tier Management and Reward Management and leveraging these capabilities to drive incremental value to an airline.Prior to joining Air Canada, Sandra held senior director level positions in both Marketing and Loyalty Management for travel and transportation companies and over the past 20 years has launched several loyalty programs.Sandra holds a Bachelor degree in Environmental Studies from the University of Waterloo and an MBA from the University of Western Ontario (Ivey School of Business).

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