Sally Hernandez

Sally Hernandez

National Account Executive at Skye

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Location:
555 Seventh Avenue 25Th Floor, New York City, New York, United States
Company:
Skye
HQ Phone:
(212) 478-4300

Recent News  

Sally Hernandez, a native of Santo Domingo, has worked in the fashion arena in New York City for six years.
Like many Latinas, she remembers the women in her family's attention to appearance. "No matter what our budget was, we found a way to look good - it stays ingrained in you, making sure that you always look polished. When you see your Mom putting herself together, it makes you put yourself together like that," said Hernandez, an account executive at Skye's the Limit, a clothing line that is sold in U.S. department stores and boutiques and other regions such as Latin America. Hernandez feels that the industry has evolved to appeal more to Hispanics. "I do think it is something that has been taken into consideration. It affects how things are designed in general," said Hernandez, "There are so many brands out there that have been starting to ask, how do we gear ourselves toward the Latina woman? "We're always thinking about, 'OK, will this color look good on every skin color," said Hernandez. In such a competitive industry, Hernandez says retailers have to treat the Latina woman as a growing and essential customer. "There's a lot of Latina women creating their own brands, putting their name out there, and it sells. I think that for any brand to remain competitive, including Skye's The Limit, you have to keep up with the emphasis on this growing population," said Hernandez.

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Sally Hernandez On Latina Fashion And The Growing Latino Market 1:26
Sally Hernandez, a native of Santo Domingo, has worked in the fashion arena in New York City for six years. Like many Latinas, she remembers the women in her family's attention to appearance. Image: Image: Sally Hernandez poses for a portrait at Skye's the Limit, a line of American sportswear sold to boutiques and department stores across the country on Wednesday, June 10th, 2015 in New York City. When you see your Mom putting herself together, it makes you put yourself together like that," said Hernandez, an account executive at Skye's the Limit, a clothing line that is sold in U.S. department stores and boutiques and other regions such as Latin America. Hernandez feels that the industry has evolved to appeal more to Hispanics. "I do think it is something that has been taken into consideration. It affects how things are designed in general," said Hernandez, "There are so many brands out there that have been starting to ask, how do we gear ourselves toward the Latina woman? "We're always thinking about, 'OK, will this color look good on every skin color," said Hernandez. In such a competitive industry, Hernandez says retailers have to treat the Latina woman as a growing and essential customer. "There's a lot of Latina women creating their own brands, putting their name out there, and it sells. I think that for any brand to remain competitive, including Skye's The Limit, you have to keep up with the emphasis on this growing population," said Hernandez.

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