Roberto Viejo

General Information

Experience

Director of Marketing and Sales - Procermex

Chief Sales and Marketing Officer - Procermex

Recent News  

Large Company of the Year Award Presentation

Roberto S. Viejo, Chief Sales & Marketing Officer, Procermex, Inc

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Corona Enters Champ Car World Series

"The two U.S. importers and their distributors are excited about the opportunity to support this international marketing effort, and we're excited about the Walker Racing team's prospects for success," said Roberto Viejo, director of marketing and sales for Procermex, the U.S. affiliate of Grupo Modelo, brewer for Corona Extra. The next race of the Champ Car World Series schedule will take place April 13 in Long Beach, Calif., where the team is gearing up for a strong showing.

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The Sign Syndicate > A Mexican Beer At World's Crossroad

"We feel the ads in Times Square will bring a lot of benefits," said Roberto Viejo, chief sales and marketing officer at Procermex in San Antonio, "not just for the New York market but for the world market."Corona Extra is distributed in 150 countries, Mr. Viejo said, so the visibility the signs will derive from being at the so-called crossroad of the world will help build the brand's image internationally as well as in America.Taking so prominent a place "is another way of saying it's our time to come in and say we're a player" in the global beer business, he added.Katz and Mr. Turner declined to discuss the financial terms of the lease for the signs, as did Mr. Viejo.

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