Robert Zasa

last updated 3/30/2018

Robert J. Zasa

Managing Partner at ASD Management

Location:
930 tahoe blvd. suite 802-329, Incline Village, Nevada, United States
HQ Phone:
(626) 840-4248

General Information

Experience

Guest Lecturer - UCLA

Administrator - Brookwood Medical Center

Education

UAB School of Health Professionals

UCLA

Certificate Program

JD

MBA graduate programLoyola University

graduate degreeUniversity of Alabama , Birmingham

master's of science degree - hospital and health administration , University of Alabama Birmingham

Affiliations

Editorial Advisor On the Publication's Journey - Ambulatory Alliances LLC

Board Member - WellQuest Medical & Wellness Corporation

Board Member - California Art Club

Fellow - American College of Medical Practice Executives

Board Member - Medical Group Management Association

Founder - Ambulatory Systems Development Corp

Adjunct Faculty Member of the Graduate Program In Health Services Administration - University of Alabama

Founder - Premier Ambulatory Systems

Member, Editorial Boards - Journal

Recent News  

ASD Management Archives - The Ambulatory M&A Advisor

Recently, The Ambulatory M&A Advisor welcomed Robert Zasa, Managing Partner and Founding Partner of ASD Management as an Editorial Advisor to the publication.
Aside from his work with ASD Managment and The Ambulatory M&A Advisor, Zasa and his brother Joseph Zasa, also a Founding Partner of ASD Management, recently authored and published their first book, [...] Tags: Ambulatory Alliances LLC, ASC, ASD Management, Blayne Rush, Book Contribution, Development Tips, Financial, Joe Zasa, Legal, Management Tips, Richard Romero, Robert Zasa, Surgery Center, The Ambulatory M&A Advisor, Transactional Recently, The Ambulatory M&A Advisor welcomed Robert Zasa, Managing Partner and Founding Partner of ASD Management as an Editorial Advisor to the publication. Aside from his work with ASD Managment and The Ambulatory M&A Advisor, Zasa and his brother Joseph Zasa, also a Founding Partner of ASD Management, recently authored and published their first book, [...] Tags: Ambulatory, Ambulatory Alliances, ASC, ASD Management, Author, Blayne Rush, Center, Developing and Managing Ambulatory Surgery Centers, Development, Joseph, Management, Richard Romero, Robert Zasa, Surgery, The Ambulatory M&A Advisor, Zasa Release: Robert Zasa Joins Editorial Advisory Team Dallas, TX - March 2, 2016 The Ambulatory M&A Advisor welcomes Robert Zasa, founder and Managing Partner of ASD Management as an Editorial Advisor on the publication's journey as an outlet of information for the outpatient healthcare industry. Zasa joins Curtis Bernstein and Greg Zoch to round out the current team of Editorial Advisors for the [...] Tags: Advisors, Ambulatory Alliances LLC, ASC, ASD Management, Blayne Rush, Editorial, Publication, Richard Romero, Robert Zasa, The Ambulatory M&A Advisor

Read More
Management Archives - The Ambulatory M&A Advisor

Recently, The Ambulatory M&A Advisor welcomed Robert Zasa, Managing Partner and Founding Partner of ASD Management as an Editorial Advisor to the publication.
Aside from his work with ASD Managment and The Ambulatory M&A Advisor, Zasa and his brother Joseph Zasa, also a Founding Partner of ASD Management, recently authored and published their first book, [...]

Read More
Forte

Robert Zasa, founding and managing partner of ASD Management explains that competition in the area, ability to perform services, and the kind of services that are offered in the area are considered valuable to buyers shopping around for an ASC.
Zasa says that one of the typical reasons these areas are of value is because it helps the potential buyer assess how many new doctors or what new services they could add to the center to further increase the value. "For example, we have a center in a very competitive area in Los Angeles. What we are trying to do is grow the center. We have a new cardiovascular service that we are adding to selected centers. The decision to add this service is dependent upon the demographics in the area, the competition in the area, and the types of physicians in the area that might do these procedures," Zasa says. "We are looking at this particular location and have found that nobody is offering cardiology. There happens to be a very good interventional cardiology group and it fit. We were able to syndicate, sell them shares in the center; it is going to increase the revenue significantly for our center. You look at those types of opportunities. Whether we are acquiring a center, or whether we are looking to add revenue to a center; to add to the value, we are either recruiting new physicians, or adding new services like retina, spine and cardiovascular. Zasa adds that other opportunities to increase the value of an ASC can be seen when examining a center in a remote location. Zasa explains that it is very difficult to add new physicians to a remote area because there are not a lot of physicians in the area, and the ones that are present, are most likely involved in other deals. Zasa says in order to increase the value of an ASC in this situation, adding in new services is the best bet. "In another situation, we have an area that has not been picked over. We are just adding 4 or 5 doctors a year. That's how we are increasing the value of the center," Zasa says. Although it may seem like an ideal way to increase the value of an ASC, Zasa says that cutting the costs in a center is not going to significantly increase the value. In his experience, increasing value is really a revenue generation proposition and how much an operator can do that by either adding new services or adding new doctors. Zasa says that focusing on increasing the value of an ASC is something that owners need to be thinking about on a routine basis strategically. "If you are standing still, you are going backwards. Especially in this competitive environment; you want to get every case in your center you can to increase the value. Competitively, we are looking constantly at opportunities to add doctors and services. The third thing is to have a thorough review of the managed care contracts that the center pulls," he says. Zasa explains that a center's contracts are also a key factor in estimating and increasing the value of the ASC in question. "We have, what we call at our company, a 'retroactive contract analysis'. Because many of these surgery center contracts have been negotiated at different times and different years; oftentimes, unless you take a look at all of them, and compare the volume, you are getting paid from that payer by your top 20 CPT codes, and the discount that you give them," Zasa says. "What we do is have the top 20 procedures listed on the left hand column. Then we have the different payers by plan. We put below that the volume per year, or quarter, etc. that we get from that payer. It's incredible, because what happens sometimes is you find you are getting less of a discount from one that does more volume and, worse, you are getting a bigger discount for one that does small volume. Zasa stresses that the payment of the contracts is very important. "There are now over 5,000 ASCs in the U.S.," writes co-author Robert Zasa of ASD Management. Robert Zasa and ASD Management Awarded for Excellence Los Angeles Business Journal has recognized Robert Zasa, managing and founding partner of ASD Management as an outstanding healthcare leader. Mr. Zasa received the 2015 Healthcare Leadership award on behalf of ASD Management for its positive impact on the Los Angeles business community. ASD Management Read more ASDM Founder and Managing Partner Robert Zasa named a Top UAB Business Alumni Robert Zasa, MSHHA, FACMPE, has been named to the Top 25 in the UAB Excellence in Business by the University of Alabama at Birmingham National Alumni Society. The distinction recognizes and celebrates the success of the top 25 businesses owned and operated by UAB alumni. Nominees for the award came from a wide spectrum and were ranked by a rigid criteria. Mr. Zasa, an alumnus of the UAB School of Health Professionals, was recognized during the awards luncheon on March 10, 2015 in the UAB Alumni House. Robert Zasa and ASD Management Awarded for Excellence ASDM Founder and Managing Partner Robert Zasa named a Top UAB Business Alumni

Read More

Browse ZoomInfo’s Directories