Robert Krider

Robert E. Krider

Professor of Marketing at Simon Fraser University

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8888 University Drive, Burnaby, British Columbia, Canada
HQ Phone:
(778) 782-3111

General Information


Assistant Professor of Marketing  - Hong Kong University of Science and Technology

Assistant Professor of Marketing  - HKUST


MBA  - Hong Kong University of Science and Technology

MBA  - University of Ottawa


Editorial Board Member  - Marketing Science

Recent News  

Bob Krider
Beedie School of Business, SFU, Canada Bob Krider Professor, Marketing Dr. Robert Krider is a Professor of Marketing in the Beedie School of Business at SFU. In addition to SFU, he has taught marketing strategy and customer analytics at the undergraduate, MBA, and executive program levels at the Hong Kong University of Science and Technology, the University of Ottawa, the China-Europe International Business School in Shanghai, the University of British Columbia, INSEAD in Shanghai, the Universidade Catolica Portuguesa in Lisbon, Pforzheim University in Germany, and the City University of Hong Kong. Dr. Krider's research involves the modeling of consumer and management decisions, especially in the retailing and leisure industries, and has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Retailing, among others. Prior to entering academia, Professor Krider spent several years in the petroleum industry, based in Calgary, London, Dharhan, and Vancouver. Jose-Domingo Mora; Robert E. Krider; Jason Y. Ho Robert E. Krider; Daniel S. Putler Daniel S. Putler; Robert E. Krider Jose D. Mora; Jason Y. Ho; Robert E. Krider Robert E. Krider; Ariana Arguello; Colin L. Campbell; Jose D. Mora Dustin Dunsmuir; Robert E. Krider Robert E. Krider; Tieshan Li; Yong Liu; Charles Weinberg Daniel S. Putler; Robert E. Krider

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