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This profile was last updated on 6/17/2017 and contains contributions from the  Zoominfo Community.

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Wrong Rob Walker?

Rob Walker

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History

Red Bull Music Academy


Web References(1 Total References)


Music festivals found a 'genius' way to advertise to millennials - Business Insider

As Rob Walker wrote in "Buying In" - an entire book about the rise of experiential marketing - when Red Bull first entered the US market in the early 2000s, it spent hundreds of millions on sponsoring events that fit its "extreme" image like kiteboarding and motorcross competitions and its association to partying, with displays at nightclubs and creating the Red Bull Music Academy.


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