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This profile was last updated on 10/11/2017 and contains contributions from the  Zoominfo Community.

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Rik Kinney

Executive Vice President

The Dohring Company

HQ Phone:  (818) 242-1600

Email: r***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Dohring Company

P.O. Box 230

Glendale, California, 91209

United States

Company Description

Founded in 1986 by Doug Dohring, The Dohring Company was listed as one of the top-100 market research firms in North America by Advertising Age magazine. The Dohring Company conducted more than 4,000 custom market research studies for leaders in the sports, ...more

Find other employees at this company (11)

Background Information

Employment History

Executive Vice President

SatisfactionSurveys.com


Executive Vice President

Neopets Inc


Web References(77 Total References)


Doug Dohring, The Dohring Group Executives

Rik Kinney
Executive Vice President Rik Kinney served as Executive Vice President at The Dohring Company since its establishment in 1986. As head of the company's Busines Development and Research groups, he advised over 3,000 national and international corporate clients on their advertising, marketing, Internet, and corporate strategies. During his tenure with the company, Mr. Kinney was instrumental in developing The Dohring Company's multi-million-member online research panel for OpinionSurveys.com, MarketSurveys.com, as well as its vertical online market research divisions, including RestaurantSurveys.com and SatisfactionSurveys.com. Mr. Kinney served as Executive Vice President of NeoPets, Inc., from April 2000 to December 2006. There, he spearheaded the development and marketing of an innovative advertising technique created by NeoPets called Immersive Advertising®. An online evolution of product placement, Immersive Advertising integrated advertisers' products, services, and brands into existing or customized NeoPets site activities, thereby delivering the advertising message in a more impactful and engaging format. Mr. Kinney directly brought on numerous Fortune-1000 clients such as McDonald's, Disney and Mattel, and oversaw all aspects of advertising, both business development and creative execution of client campaigns, for the company.


Curriculum Board, Academic Leadership, Management at Age of Learning

Rik Kinney


Doug Dohring, The Dohring Group Executives

Rik Kinney
Executive Vice President Rik Kinney served as Executive Vice President at The Dohring Company since its establishment in 1986. As head of the company's Busines Development and Research groups, he advised over 3,000 national and international corporate clients on their advertising, marketing, Internet, and corporate strategies. During his tenure with the company, Mr. Kinney was instrumental in developing The Dohring Company's multi-million-member online research panel for OpinionSurveys.com, MarketSurveys.com, as well as its vertical online market research divisions, including RestaurantSurveys.com and SatisfactionSurveys.com. Mr. Kinney served as Executive Vice President of NeoPets, Inc., from April 2000 to December 2006. There, he spearheaded the development and marketing of an innovative advertising technique created by NeoPets called Immersive Advertising®. An online evolution of product placement, Immersive Advertising integrated advertisers' products, services, and brands into existing or customized NeoPets site activities, thereby delivering the advertising message in a more impactful and engaging format. Mr. Kinney directly brought on numerous Fortune-1000 clients such as McDonald's, Disney and Mattel, and oversaw all aspects of advertising, both business development and creative execution of client campaigns, for the company.


Curriculum Board, Academic Leadership, Management at Age of Learning

Rik Kinney
Rik Kinney


CarPrices.com - Articles

"For the last four years we’ve seen a marked increase in consumers indicating that air bags, ABS brakes, traction control and crush/crumple zones are important considerations in new vehicle purchases," said Rik Kinney, senior vice president of The Dohring Co.
"We know from years of research that once a prospective buyer starts to shop, the monthly payment and rebate situations become powerful elements in a majority of purchase decisions," Kinney said. While auto manufacturers are not happy about being forced to provide cash incentives to their customers, Kinney said, "Bringing these financially attractive deals to an end is not going to be easy, especially with the economy slowing and the manufacturers and dealers heavily competing for their share of market."


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