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Wrong Rick Welday?

Rick Welday

President

AT&T Inc.

HQ Phone:  (210) 821-4105

Direct Phone: (210) ***-****direct phone

Email: r***@***.com

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AT&T Inc.

208 S Akard St

Dallas, Texas, 75202

United States

Company Description

AT&T Corp. is a business services communications provider, offering a variety of global communications services to over two-million customers, including large domestic and multinational businesses, small and medium-sized businesses and government agencies. The...more

Find other employees at this company (154,643)

Background Information

Employment History

ABISO TUNGKOL SA MGA AWTOMATIKONG PAG-UPGRADE SA


Cashier

Market Street (Grocery Store)


Affiliations

Interactive Advertising Bureau Inc

Board Member


Education

Finance and Management

Baylor University


Web References(120 Total References)


Brands Take Center Stage In New York City

AT&T's CEO Connectors returns with a new lineup featuring Rick Welday, President at AT&T Adworks, Bethenny Frankel, CEO & Founder of Skinnygirl, Megan Clarken, President at Watch Nielsen, JeffGoodby, Co-Chairman & Partner at Goodby Silverstein & Partners, Frank Cooper, CMO, BlackRock, and Nick Troiano, CEO of Cross MediaWorks, moderated by AT&T AdWorks' VP, Head of Marketing, MariaMandel Dunsche


About Us | AT&T AdWorks

Rick Welday
Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated nearly $2B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children. Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated nearly $2B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children.


The Future Of Cross-Screen And Addressable TV - Accordant

The gist: A Q&A with AT&T president Rick Welday shows that AT&T sees a future at the intersection of cross-screen and addressable TV.
"We saw a 27% lift in conversion rates for DirecTV customers who were exposed to both an addressable TV ad and AT&T Mobility Advertising on their mobile device," said Rick Welday, president of AT&T AdWorks, AT&T's addressable advertising arm, according to AdExchanger.


About Us | AT&T AdWorks

Rick Welday
Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children. Rick Welday President - AT&T AdWorks Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday's leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T's consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children.


About IAB

Rick Welday 1
Rick Welday President AT&T AdWorks Rick Welday is the president of AT&T AdWorks, the advertising sales division of AT&T. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV and digital advertising campaigns that reach target audiences across TV, mobile and online. Most recently, Welday has held positions leading the Customer Care organization, ATT.com and integration efforts combining Mobility and Wired businesses. In a prior role, he served as the Chief Marketing Officer for AT&T's consumer segment, with responsibility for all marketing of consumer, broadband and television service including the launch of AT&T U-Verse Service. He also served as Senior Vice President-Sales for AT&T Yellow Pages and Internet Yellow Page services, Vice President-Advertising and Sponsorship, and held a variety of senior roles across Marketing and Network Services. During his 25-year career with AT&T (previously SBC and Southwestern Bell), Welday has held two international assignments in Mexico and Switzerland. He worked to expand call centers and improve customer service with Telmex while living in Mexico City. He later served as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom. Welday graduated from Baylor University in 1990 with a double major in Finance and Management. He and his family live in Dallas, TX. His wife is a former Baylor graduate, and his oldest son is currently a student at Baylor University. Welday has been active in church, Young Life, and served on a variety of boards and committees in the communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.


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